Are Indian Parents Concerned About Their Kids’ Social Media Addiction?

Yes. Multiple Indian surveys show most urban parents are worried. One nationwide poll found 61% of urban parents believe their children are addicted to social media/OTT/gaming, and a later report said two-thirds (≈66%) of parents share this concern. With India’s massive online population and hundreds of millions on social platforms, the worry is understandable. Health departments and policy papers have also warned about overuse and its risks for children. If screen time is hurting sleep, studies or mood, centres like Veda Rehabilitation & Wellness (Mumbai) offer confidential guidance and family support.

Parental concern is widespread and growing. In 2023, a LocalCircles survey reported 61% of urban Indian parents felt their kids were addicted to social media/OTT/gaming; one in three also observed rising aggression and impatience. Many parents asked for stricter consent rules for minors on platforms. A 2024 follow-up highlighted similar sentiment, with media coverage noting about 66% of parents worried about their children’s screen dependence.

The scale of exposure adds context. According to the IAMAI–Kantar “Internet in India 2024” report, India has roughly 886 million active internet users, with hundreds of millions engaging on social media each month. More time online, often on smartphones means more opportunities for late-night scrolling, comparison stress, and disrupted routines for school-age children and teens. 

Public agencies are responding. In 2025, a Ghaziabad health advisory warned families about anxiety, sleep loss and behavior problems tied to phone overuse, and shared steps like gradually cutting screen time and promoting outdoor activity. At the policy level, a NITI Aayog paper on children’s online safety flagged risks including cyberbullying and digital addiction, underscoring the need for stronger safeguards and parental guidance. 

What parents can do now (simple steps):

  • Set a phone curfew and keep devices out of bedrooms at night.
  • Create a family media plan (study, sleep and outdoor time first; social apps in fixed slots).
  • Watch for red flags: irritability off-screen, slipping grades, sleep problems, and withdrawal from hobbies.
  • If problems persist for weeks, seek a professional screen-use assessment.

In Mumbai, Veda Rehabilitation & Wellness provides confidential evaluations, CBT-based therapy, family counselling, and practical digital-hygiene plans, all in a calm, green, home-like setting with flexible, controlled phone/laptop access so school or work can continue during care.

Indian parents are rightly concerned. With clear home rules and timely professional help, families can bring social media back into balance and protect children’s sleep, mood and learning. 

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